HeavySet Tech & Google Conversions – HeavySet Tech

Introduction

Google’s Enhanced Conversions are an innovative way of providing better accuracy in your conversion measurements. By using first-party data, such as email addresses, it enables Google Ads to match conversions even in scenarios where cookies might not be available or effective. This in turn allows advertisers to have a clearer picture of how their ads are performing and the actual returns they’re yielding.

HeavySet Tech, recognizing the significance of this, has incorporated a mechanism to easily integrate google conversions with the HeavySet Tech form. Using our provided script, when a lead or appointment is submitted in HeavySet Tech’s form, a conversion event will automatically be sent to google ads . In this article, we’ll walk you through how to set this up.

Obtain Your Google Conversion ID and Conversion Label

Log in to your Google Ads account at https://business.google.com/us/google-ads (previously hosted at https://ads.google.com). Click the ‘Sign in’ button.

Navigate to the Conversion goals tab by clicking ‘Goals’ | ‘Summmary’ | Conversion goals

Click on a link for a conversion action that is active under the Conversion action column.

Under Tag setup click on ‘Install the tag yourself’

Scroll down to the Event snippet section. For this example the conversion ID starts with AW-77 and the conversion label starts with MSe. Click ‘Download snippet’ to obtain a copy of these values for use in the next section.

Setting up The Google Conversion Script

Before you can send conversion events, you’ll need to add the HeavySet Tech script with the Google Ads Conversion ID and label. Add the following script to your site using a conversion label and ID for your campaign:

<script type="text/javascript" async src="https://cdn.heavyset.tech/google-lead-conversion.min.js?id=AW-770000555&label=MSeAAAAAABBBBB5aaaa5A"></script>

Replace AW-770000555 with your actual Google Ads Conversion ID and MSeAAAAAABBBBB5aaaa5A with your actual Conversion label

Copy and paste the script with your Conversion ID and label into the <head></head> section of your website.

Triggering a Conversion on Appointment

By default the conversion is on lead submit, however we do have the option to trigger the conversion event when an appointment is created. To enable this option, add the &target=appointment parameter to the script.

<script type="text/javascript" async src="https://cdn.heavyset.tech/google-lead-conversion.min.js?id=AW-770000555&label=MSeAAAAAABBBBB5aaaa5A&target=appointment"></script>

Replace AW-770000555 with your actual Google Ads Conversion ID and MSeAAAAAABBBBB5aaaa5A with your actual Conversion label

Copy and paste the script with your Conversion ID and label into the <head></head> section of your website.

Testing a Conversion

If you would like to verify the Google Conversion using Tag Assistant for example, you will need to add the parameter ?source=google to your URL to force HeavySet Tech to trigger the google conversion even without a real google lead.

Look for your google tag conversion after submitting a lead.

Turn On Enhanced Conversion in Google Ads

Make sure that the tag/goal that you are targeting has enhanced conversions enabled with these settings.

Find under “Goals” | “Summary” | “Goals” tab. Select a tag in the “Conversion action” column.

Enable "Allow User-Provided Data Capabilities"

After ensuring that Enhanced Conversions are turned on, you must configure additional settings to let Google receive more detailed user data (e.g., email, phone number). This step helps Google match conversions more accurately, especially when cookies are limited.

1. In your Google Ads account, navigate again to 'Goals' | 'Summary' | 'Conversion goals'.

2. Select the relevant goal or tag, then under Settings, click 'Tag details'.

Tag details

3. On the next page, switch on (or confirm) "Allow user-provided data capabilities". This ensures that the data you provide can be sent to Google for matching.

Allow user-provided data capabilities

4. Specify the CSS selectors or JavaScript variables corresponding to the user data fields collected by HeavySet Tech.

user_data.email
user_data.phone_number
user_data.first_name
user_data.last_name
user_data.street
user_data.city
user_data.region
user_data.country
user_data.postal_code

Specify user_data CSS selectors

By providing these fields, you help Google create better matches for Enhanced Conversions, thereby improving conversion accuracy.

Conclusion

Integrating HeavySet Tech’s iframe component with Google Enhanced Conversions offers a powerful way to get deeper insights into user interactions and lead generation. By following the steps and code samples outlined above, you can efficiently track conversions and improve your digital marketing strategies.

About Heavy Set Technologies LLC

Founded in 2023, Heavy Set Technologies LLC began with a simple goal: to improve the lead acquisition process for businesses. Using modern technologies and design, we aim to provide flexible and scalable solutions to assist businesses in their lead generation efforts.

Learn more about what we offer and explore our services at heavyset.tech.

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