Enabling ActiveProspect TrustedForm in HeavySet Tech

ActiveProspect's TrustedForm is a service that provides independent third-party verification of online form submissions, ensuring the authenticity and compliance of leads. Enabling TrustedForm for your HeavySet Tech forms adds a layer of trust and transparency, which can be particularly valuable for lead generation and compliance with regulations.

Enabling TrustedForm

To enable ActiveProspect's TrustedForm for HeavySet Tech forms, follow these steps:

1. Access the Edit Organization Page: Go to the edit organization page for your organization.

2. Enable TrustedForm: On the edit organization page, locate the TrustedForm toggle and turn it on.

   

3. Save Changes: After enabling the toggle, click "Save Changes" to save your changes.
   

Once enabled, HeavySet injects ActiveProspect's TrustedForm script into your appointment/lead forms. Each form submission then generates a Cert URL — a unique link that ActiveProspect issues as proof the submission is genuine and was captured on your form at that specific time.

Where the Cert URL Shows Up

The Cert URL isn't just stored for reference — it flows through two places you're likely already using: your outbound lead webhooks and the audit/reporting pages in HeavySet Admin.

In your webhooks

If your organization has a new-lead webhook configured, the Cert URL is automatically included in the outbound payload as trustedFormCertUrl, alongside the rest of the lead's fields. The same field is included on the appointment-created webhook payload as well, so downstream systems (your CRM, a Zapier flow, an internal tool) that consume either webhook receive the Cert URL without any extra configuration.

If you push leads into certain supported CRMs directly, the field is mapped to that CRM's own naming convention automatically — for example, it's sent as TrustedForm for Lead Perfection integrations, or written to a custom field for Improveit 360. You don't need to configure this mapping yourself; it happens as part of the standard CRM sync once TrustedForm is enabled.

 {
    "webhookEvent": "leadCreated",
    "firstName": "Jane",
    "lastName": "Doe",
    "email": "[e-mail]",
    "phone": "555-123-4567",
    "source": "Google Ads",
    "trustedFormCertUrl": "https://cert.trustedform.com/8f3e2b1c4d5a6f7890e1a2b3c4d5e6f7a8b9c0d1"
 }

In your audit page

Cert URLs are also visible directly in HeavySet Admin under Reports > Audits > Page View Audits. When TrustedForm is enabled for your organization, a "TrustedForm Cert" column appears in the audit table, showing the Cert URL captured for each page view/lead.

This same value is included if you export the audit data to CSV, so you can pull Cert URLs in bulk for compliance recordkeeping or to hand off to a lead buyer.

That's it! Once TrustedForm is enabled, Cert URLs are captured automatically, surfaced in your audit reporting, and passed along through your webhooks and CRM integrations — no additional setup required.